By Kevin McCauley
Mich Mathews, the former Microsoft PR chief who rose to worldwide marketing head of the software giant, is leaving the company this summer after a 22-year stint.
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She told AdAge Digital it’s time to take a break and that it’s going to “be awesome to actually get off the grid.”
As senior VP-central marketing group, Mathews was in charge of branding, advertising, PR, research, events, packaging, relationship marketing and internal communications functions.
Following a three-year stint at General Motors, Mathews began her career at Microsoft in 1989 as a consultant in the U.K. She joined Microsoft in 1993 to lead its corporate PR function. Mathews had various including VP-corporate communications and VP of its central marketing organization before rising to the top spot.
On its website, the company credits Mathews for “pioneering new ground to transform Microsoft into a leading interactive marketing organization through digital means—building deeper connections and relationships with customers and enabling marketing to become more exciting, more effective and more accountable.”
Mathews will work with Microsoft COO Kevin Turner and CEO Steve Ballmer to find her successor.
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