By Greg Hazley
The California Office of Traffic Safety has kicked off an open review of its PR, advertising and marketing accounts with an RFP process through late April.
Ogilvy PR Worldwide is the incumbent.
The account, which relies heavily on earned media, supports the office’s public affairs division, which oversees a bevy of campaigns like those promoting seatbelt use, bike safety or discouraging drunk driving with the overall goal of lowering the mileage death rate (1.05 per 100M miles driven in 2008) and injuries in the driving-centric state.
Chris Cochran, assistant director, marketing and public affairs for the OTS, is overseeing the RFP process.
A one-year contract is capped at $1.7M with two year-long renewal options at the same rate.
Proposals are due April 18 with a mandatory meeting in Sacramento slated for April 4.
Download the RFP (PDF).
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