By Kevin McCauley
Hearst Corp. has named Steve Swartz, COO of the media combine, putting him in line to succeed long-time chief Frank Bennack, 78.
He moves up from president of Hearst Newspapers, a post he assumed two years ago.
Bennack believes Swartz’s experience with newspapers, magazines and digital media will enable him to play a key role in developing Hearst’s future growth strategy it focuses on “new revenue streams and expanding current brands across multiple platforms.”
Prior to joining Hearst in 2001, the 49-year-old Swartz was founding editor and president/CEO of SmartMoney, the Hearst/Dow Jones joint-venture.
He began his career in 1984 as a reporter for the Wall Street Journal, rising to editor on its page one staff.
Mark Aldam, 47, succeeds Swartz as newspaper chief. He was executive VP of the group that includes 15 dailies and 38 weekly properties.
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