By Kevin McCauley
Burson-Marsteller has hired Lisa Travatello for the global consumer and brand marketing chair/creative director spot at the WPP unit.
Travatello |
She joins from Interpublic’s Current Lifestyle Marketing operation, where she held the executive VP and curator of creativity position.
Travatello, who has more than 25 years of marketing communications experience, becomes a member of B-M’s business operations team of top executives. She reports to Mark Penn, CEO.
At Current, Travatello handled clients such as Travel Alberta, Clorox, Greater Miami Convention and Visitors Bureau (a recent win), Bali Intimate Apparel and Weleda.
Previously, she was at Weber Shandwick as chief creative officer and executive VP of consumer marketing. She counseled General Motors, Unilever and Ocean Spray.
Travatello did stints at Porter Novelli, Edelman, and Ogilvy PR. She also was PR coordinator for Pittsburgh’s Dept. of Parks and Recreation.
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