By Greg Hazley
French/West/Vaughan, which has counseled comeback NFL star Michael Vick, has signed the league’s top running back to generate endorsement deals and raise his profile outside of his home state.
Foster
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Arian Foster, a surprise breakout star last year with the Houston Texans, will rely on Raleigh-based FWV for marketing and PR, the firm said.
Rick French said the agency was hired after he initially met Foster during Super Bowl Week in Dallas. The athlete has an eye on more endorsement deals – Boombah footwear is a current backer -- and a higher profile outside of Texas.
French said Foster has a "rags to riches story" that he thinks will resonate.
Foster was an undrafted free agent picked up by the Texans in 2009 who was cut and then added to the practice squad. After getting a start in last year’s first game, he eventually led the league in rushing (1,616 yards) and touchdowns (28).
VP Chris Shigas handles athlete PR for FWV, which has a Dallas office and also represents veteran NFL linebacker Simeon Rice.
Priority Sports & Entertainment handles football-related matters for Foster.
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