By Greg Hazley
The marketing entity for Louisiana seafood has tapped a trio of firms to burnish the sector’s image in the wake of last year’s Gulf oil spill, following a March RFP.
The work is funded with $15M from BP.
GCR & Associates, a New Orleans-based consulting firm, was tapped as lead agency with Graham Group of Lafayette, La., and New York-based The Food Group in support of the $15M contract with the Louisiana Seafood Marketing Board.
GCR will lead a series of stakeholders meetings and oversee the implementation of the marketing and PR efforts.
“We know that the image of Louisiana seafood was significantly damaged by the Gulf oil ill disaster and we are thankful that BP provided us with the necessary funding to begin to rebuild our brand,” Harlon Pearce, chairman of the board, said in a statement.
The Food Group is part of WPP and has represented the Tabasco brand for several years, the board noted.
The RFP garnered 35 proposals.
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