By Greg Hazley
Porter Novelli has brought in Darlan Monterisi to head its global HP business.
Monterisi
|
Monterisi, who takes an executive VP title, joins the Omnicom firm following a two-and-a-half-year stint at Rockstar Games, where she was global PR director for the publisher of the blockbuster and sometimes controversial “Grand Theft Auto” series of videogames. That stint included managing U.S. and international PR teams on launches of six game titles.
She left Rockstar, part of Take Two Interactive, in March.
Julie Winskie, global president of clients at PN, said Monterisi’s “diverse” experience handling large product launches and social media programs, among her assignments makes her a good fit for HP.
Monterisi was previously an account director at Mullen on business like H&R block and the U.S. Dept. of Defense. She was a Marine Corp. public affairs officer serving the First Marine Expeditionary Force in Fallujah Iraq in 2004.
|