By Greg Hazley
Next Fifteen Communications Group has tapped Internet Advertising Bureau chair Richard Eyre as chairman of the PR holding company.
He takes over for Will Whitehorn, who resigned in January after seven years at Next Fifteen, which owns PR units like Bite Communications and M Booth.
Eyre, 57, has 35 years’ experience in digital media and marketing at firms like RDF Media, Digital Bridges and Bess Technology. He is a director for several companies, including Results International Group, Grant Thornton and the Guardian Media Group.
NF CEO Tim Dyson said Eyre’s digital experience will by key to the company’s PR growth.
"The PR industry is going through an exciting market transition that is creating significant growth opportunities in digital marketing for Next Fifteen," Dyson said in a statement. "Richard's knowledge of the broader marketing industry will be invaluable as we go through this transition."
Other NF units include The Blueshirt Group, Text 100 and The OutCast Agency. |