By Greg Hazley
Weber Shandwick’s Tokyo office unveiled a web-centric platform Thursday to show “a more accurate understanding” of the rebuilding of Japan economy in the wake of the March tsunami and subsequent nuclear disaster which has shaken the country.
The initiative, called “Real Voices, Real Japan,” highlights the views of citizens and business leaders, social media posts, along with photos and video to feature the country’s efforts to recover and offer PR advice the companies with interests in the region.
Japan CEO Akihiko Kubo said the firm has been issuing a daily “Quake Update” briefing since the March 11 disaster, noting that the international business community is “keenly interested” in Japan’s economic recovery. He said the Real Voices offering is intended to create “a more accurate understanding” of the situation in Japan as a way of supporting the recovery process.
Insight from Weber Shandwick staffers offering a PR perspective is also part of the digital endeavor.
Senior VP Toshiya Takata said Tokyo-based companies, including those unaffected by the disaster, have been asking him about how to communicate with stakeholders overseas.
He wrote in a post on the new site that he counsels them to use their own media to stress two points: the company’s functional status (injuries, casualties, damage) as well as disaster updates and countermeasures.
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