By Kevin McCauley
Bob McEwen, a 30-year communications pro, has been named president/CEO of Zing USA, which is owned by the Australia-based PR, experiential marketing and video production shop.
McEwen |
The veteran of Burson-Marsteller (midwest CEO), Fleishman-Hillard (executive VP) and Shandwick (Detroit chief and industrial practice group leader) has counseled blue-chips such as General Motors, Microsoft, Kellogg’s, Ford, Hallmark and United Airlines.
Zing targets the fashion, beauty, lifestyle and retail sectors for its offices in New York and Los Angeles. It has worked for Coca-Cola’s Fanta , Batiste shampoo, Clikthrough, Eylure, Revison Skincare and Nautica.
"Zing is a young, cool and edgy shop,” McEwen told O’Dwyer’s. His goal is to build on its DNA to include forays into the corporate, b-to-b and crisis categories and serve as mentor to its staff. Becoming a “Zinger” is a “breath of fresh air,” added McEwen.
Zing founder Preya McMahon hired McEwen due to his “unmatched pedigree in the U.S. PR industry.” She is a former Edelman executive and ran her own shop in Washington before setting up Zing in Sydney.
McEwen, who played basketball at Georgetown University, was a host on the NCAA’s “March Madness on Demand” social arena during the 2011 men’s tournament.
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