By Kevin McCauley
Steve Lombardo, founding president of Edelman’s StrategyOne, is rejoining the research unit as CEO with the acquisition of Lombardo Consulting Group by the No. 1 independent PR firm.
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The LCG deal adds Pfizer, U.S. Chamber of Commerce and Kayak.com to StrategyOne’s client lists that boasts blue-chips such General Electric, PepsiCo, Unilever, eBay and AstraZeneca.
Lombardo made his mark as a pollster for the campaigns of Republicans Kit Bond, John Ashcroft, Judd Gregg, Pete Wilson and George Bush I during the `90s. His most recent political work was the Romney for President campaign in 2008.
During his first tour at Edelman, Lombardo launched its well-regarded Edelman Trust Barometer. He reports to Neal Flieger, chair of StrategyOne, which has more than 80 staffers in the U.S., U.K., France and the United Arab Emirates.
Edelman also has hired Gallup Consulting partner Matt Norquist to head its New York office. He worked for Gallup in Saudi Arabia, Dubai and Japan served as director of Gallup University.
Lombardo and Norquist start May 31.
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