By Kevin McCauley
Feld Entertainment has selected Rubenstein Communications to promote its Ringling Bros. and Barnum & Bailey Circus, Disney on Ice, Disney Live and Feld Motor Sports (Monster Jam and Supercross) brands, following a competitive pitch for the estimated $30K-a-month pact.
The contract of Hill & Knowlton, which represented Feld for more than a half-dozen years, expired in 2010
Stephen Payne, VP-corporate communications, said Virginia-based Feld recently picked up where it left off last year when it suspended an RFP process. He said the company's rapid growth made the selection of a firm more critical and a pool of firms narrowed to six finalists last year agreed to pitch again for the recent review.
Rubenstein was tapped due to its strength in working for leading brands, particularly in the entertainment space, said Payne.
Feld has been a target of the People for the Ethical Treatment of Animals, which vowed last year to “educate” the selected PR firm with materials critical of circuses.
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