Vienna, Va.-based Sage Communications has acquired nearby Brotman Winter Fried Communications, a PR, marketing and events shop with a dozen staffers and a large roster of sports and entertainment clients.
Charlie Brotman, Steven Winter, and EVP Kenny Fried. |
Sage co-founder and CEO Larry Rosenfeld cited BWF’s 40 years in business and “impressive” roster of clients in making the deal.
Steven Winter, president and COO of BWF, said his firm will continue to focus on its core events, sports and consumer business while adding capabilities in government, non-profit and tech work, among other sectors with the deal.
BWF clients include DC United, US Soccer Foundation and Major League Boxing, along with Starbucks, the Portuguese Trade Council and Safeway Corp.
Sage, which offers marketing, advertising and PR services, works with Motorola Solutions’ federal government division, the Dept. of Veterans Affairs and Quest Software.
BWF’s founder and CEO, Charlie Brotman, merged his long-running PR shop with Winter Fried Communications in 1992. In addition to five decades of PR work, he has been the announcer for presidential inaugural parades in D.C. since 1957. He was also the stadium announcer for the Washington Senators baseball team from 1956-71. His PR career was kickstarted when the Major League Baseball team left Washington.
Executive VP Kenny Fried, who co-founder Winter Fried, has led BWF's Starbucks business for 12 years.