Tea marketer Celestial Seasonings has tapped Denver-based Linhart PR as AOR after working with Burson-Marsteller for the past six years.
Forty-two-year-old CS, owned by Melville, N.Y.-based The Hain Celestial Group, is relying on Linhart for media and blogger relations, events, digital strategy and engagement for its teas and kombucha products.
B-M’s Chicago office has worked with the specialty tea marketer since 2005.
Blake Waltrip, VP and chief marketing officer at CS, cited Linhart’s experience in the natural foods and consumer packaged goods sectors as key to the hire.