By Kevin McCauley
United Online’s NetZero unit, which launched in 1998 as a provider of free dial-up Internet access, is looking for a PR firm to support the launch of a mobile broadband service slated for early 2012.
CEO Mark Goldston announced Nov. 2 a five-year deal to market 4G wireless service via a partnership with Clearwire.
“Having revolutionized the dial-up market more than a decade ago, our goal is to bring the same level of innovation and competitive advantage to the 4G high-speed mobile broadband market,” he said at that time.
Clearwater’s 4G network is currently available in more than 70 cities with a combined population in the 130M range.
NetZero has promoted its brand via the “Defenders of the Free World” ad campaign and National Basketball Assn. sponsorship of “NetZero at the Half.”
Woodland Hill, CA-based United Online was formed in 2001 with the merger of NetZero and Juno.
It acquired FTD Group, floral business, in 2008.
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