Havas has taken a majority stake in Singapore PR firm Siren-Communication, a six-staffer shop focused on digital PR and social media.
Flynn |
The newly minted Euro RSCG Siren works with clients like Brocade, IDA Singapore and ISC Global. Founder Karen Flynn, a veteran of Burson-Marsteller, Blue Communications and MSLGroup, takes a managing director title at Euro.
The Siren play follows Havas’ 2010 acquisition of Honk Kong-based financial PR shop Porda in the Asia-Pacific PR market. The French ad/PR combine has also nabbed Chinese healthcare communications firm MedMed and Australia’s Host in the region.
David Jones, global CEO of Havas, said the deal is part of the company’s desire to grow its digital business and presence in the Asia-Pacific region, which was key to Havas’ five percent revenue increase in Q3.