By Kevin McCauley
Laura Lang, CEO of Digitas Inc. since 2008, is the new CEO of Time Inc. and its roster of magazines including Time, Fortune, Sports Illustrated, Real Simple, Essence, Cooking Light and People. She takes the helm in January.
Lang assumes the leadership position from an interim management trio of John Huey, Howard Averill and Maurice Edelson that was put in charge ten months ago.
Jeff Bewkes, CEO of Time Warner, cited Lang’s “leadership experience, brand management expertise, understanding of digital and marketing and strong relationships with the creative and advertising communities,” in making the announcement.
Lang is committed to Time Warner’s plan to “led the digital transformation of all its business” to “deepen its connections with consumers.”
Digitas, which is owned by Publicis Groupe, is the No. 1 digital marketing agency. Lang joined Digitas in ‘99.
She also was president of Marketing Corp. of America and head of the consulting group of Yankelovich Clancy Shulman.
Earlier in her career, Lang worked at Pfizer, Quaker Oats and Bristol Myers.
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