By Kevin McCauley
Discovery Communications has recruited Jean-Briac Perrette, as chief digital officer from NBCUniversal, where he holds the title of president for digital/affiliate distribution and content distribution strategy. He takes the new job on Oct. 17.
Perrette will oversee more than 300 staffers working on Discovery's websites, interactive technology, programming and handle relations with outside partners such as Apple, Netflix and Amazon.
David Zaslav, Discovery CEO, said in a statement that Perrette will prove instrumental in "creating value, deepening engagement with more viewer sampling of our brands, and monetizing our 25-year programming library across an increasing number of digital distribution platforms."
At NBCU, Perrette was in charge of North American distribution of TV and film content across digital platforms.
He helped launch Sleuth, Chiller and Universal HD digital channels and played a key role in the development of the Hulu video venture.
|