By Kevin McCauley
Weber Shandwick has hired Peter Matheson Gay as healthcare creative director for North America and Canadian health leader.
Matheson |
Based in Toronto, he joined from Cohn & Wolfe, where he handled global pharma and biotech accounts in New York and London.
Before C&W, Matheson Gay worked in Canada at Hill & Knowlton, PraxisPR and Veritas Communications.
PMG has handled product launches, issues/crisis management, reimbursement, digital and social media programming and stakeholder relations.
He reports to Laura Schoen, global healthcare leader and Greg Power, chief of Canadian operations for the Interpublic property.
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