AOL has named Janet Balis chief of sales strategy, marketing and partnerships for its advertising unit. She begins Oct. 24 and will report to Ned Brody.
Balis |
Balis, according to AOL's release, is "primarily responsible for the go-to-market strategy for AOL Advertising."
She "will also be responsible for contributing to advertising partnerships that bring forward new, innovative opportunities for brand marketers, with a focus on integrated, cross-platform solutions."
Most recently, Balis was executive VP/media sales & marketing at Martha Stewart Living Omnimedia, responsible for 100 staffers.
Earlier, she was president of Digital Media Strategies, a boutique advisory works for clients such as Discovery Communications and Turner Broadcasting.
Balis worked as senior VP/sales development at AOL from 2004-07. She also did stints at Time Inc., Goldman Sachs and A.T. Kearney.