By Kevin McCauley
Kellogg Co., the world biggest cereal company, has hired Democratic firm Glover Park Group to work legislative and regulatory matters concerning the food industry.
The Battle Creek, Mich.-based company in July added Republican firm Fierce, Isakowitz & Blalock to its team.
Glover’s Joel Johnson, former chief of staff to Sen. Howard Metzenbaum and executive director of the House Democratic study group, and Grant Leslie, ex-legislative aide to Sen. Tom Daschle and senior advisor to Agriculture Secretary Tom Vilsack, represent Kellogg.
The Institute of Medicine, scientific advisory arm of the National Academies of Science, released a report today calling for standardized labels to allow consumers to measure nutritional values of food products.
The food industry in January unveiled a voluntary "Facts Up Front" program that it says resulted from exhaustive consumer research.
The Grocery Manufacturers Assn. called the IoM labels an "untested, interpretative approach."
The trade group doesn’t believe that the federal government should tell people what they should and should not eat.
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