Kellogg Company has consolidated U.S. PR duties at Interpublic’s Weber Shandwick and Current Lifestyle Marketing, following a review.
Ketchum (cereal), MSLGroup (Pop Tarts) and Hunter PR (snacks/Morningstar Farms) worked the lucrative Kellogg business.
The company posted 2010 sales topping $12B, compared with rival General Mills (GolinHarris, Coyne PR), which hit $14.9B for fiscal 2011. Kellogg’s brands include Cheez-It, Keebler and Rice Crispies.
Brandy Ruff, a Weber Shandwick and Edelman alum, took over brand PR at Kellogg earlier this year after a stint heading marketing communications at beauty products marketer Alberto Culver.
Kellogg has worked with GOP shop Fierce, Isakowitz & Blalock and Democrat-heavy Glover Park Group in D.C. this year.