By Kevin McCauley
Weber Shandwick announced today that it picked up the global Netgear account in a competitive pitch that wrapped up in July.
The Interpublic unit was selected due to its consumer and business focused expertise bolstered by a “strong pedigree in lifestyle marketing and product review management, according to Judy Hoffmann, senior director of worldwide marketing communications at the networking company.
Tony Hynes, executive VP at Weber Shandwick, says the firm will build awareness of Netgear’s brand among consumers and small business owners and its “extremely competitive proposition for security, storage and networking in the medium enterprise market.”
Atomic PR handled the account. WS had been working for Netgear in Australia and New Zealand since last fall.
Netgear earned $48.8M on six-month revenues of $570M.
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