Florida’s Department of Law Enforcement has kicked off a search for short-term PR help to implement New York’s “If You See Something, Say Something” campaign, which was licensed to the federal Dept. of Homeland Security in 2010.
Florida launched the campaign statewide with billboards and other advertising on September 1, pointing to a toll-free hotline and online reporting capability for citizens to report suspicious activity. The department of law enforcement now seeks to “perpetuate” the campaign with earned media like op-eds and localized press events.
The state has a $60K federal grant to support PR efforts and all work must be completed by December 31.
An RFP was issued Sept. 8 with a deadline of pitches by Oct. 4.
Download the RFP (PDF).