ESPN Deportes, the Spanish-language sports network for the U.S., has picked Newlink America as its agency of record for PR and social media, following a competitive pitch process.
Gabriela Nunez, associate manager of communications for ESPN International, told O’Dwyer’s that the firm will be managing all media relations while supporting its social media team on different projects.
She said the network previously worked with Conexion PR.
Jorge Ortega, a veteran of The Jeffrey Group, and former DDB and Ogilvy adman Eduardo del Rivero, head Newlink America, part of the Newlink Communications group of agencies focused on the Latin American and Hispanic market.
ESPND reaches 5.3M U.S. Hispanic households.