Soybean growers in the U.S. are planning a PR blitz targeted at Afghan consumers and farmers to increase soy consumption in that country.
The American Soybean Association released an RFP on Sept. 10 for a firm to develop a public awareness education and media campaign within Afghanistan from mid-October through September 2013.
Budget is set at $174K.
The St. Louis-based ASA, which represents 22,000 growers, has shipped tons of soy flour to Afghanistan under its decade-old World Initiative for Soy in Human Health with the U.S. Dept. of Agriculture which aims to promote the U.S. crop globally.
ASA has also partnered with Shelter for Life to train 1,000 Afghan farmers to grow soybeans rather than the country's top cash crop, poppies.
Download the RFP (DOC).