By Kevin McCauley
Coyne PR has picked up Burger King, which has been restructuring under its latest ownership team, following a competitive pitch that began in July.
Edelman declined to re-pitch business that it had since 2005 because BK’s owner 3G Capital, which is backed by Brazilian investors, wanted to slice the PR budget in half while demanding a similar commitment to the account.
Miguel Piedra, VP-global communications of BK, cited Coyne’s deep understanding of the fast-feeder’s business needs, strategic insights and creativity in announcing the hiring of the New Jersey-based firm.
Tom Coyne considers the new win a “stellar account” and he looks forward to using his firm’s strategic approach and imagination to reinvigorate the BK brand.
|