Burson-Marsteller has acquired Seattle activist mobilization firm Crowdverb to align with its Direct Impact grassroots unit.
Crowdverb was founded by Republican digital pros Cyrus Krohn and Todd Herman and former Nyhus Communications COO Sally Poliak, all of whom previously worked at Microsoft.
The firm, which also has outposts in Washington, D.C., and Austin, uses digital tools to mobilize support for legislation, handling online PR and manage other facets of digital advocacy.
Krohn told techpresident.com in February that the firm’s job is to “sift through data to find the crowds, and then find out through various tactics what they’re willing to do, what we believe they might be willing to do on behalf of a customer, and then with tactics get them to mobilize to take that action.” He added to Politico in February, “If we’re doing our job correctly, the general public won’t necessarily see our work.”
SuperPAC American Crossroads and conservative publisher Eagle Publishing are clients.
B-M is owned by WPP.