Samantha Lucas, who chaired the U.S. brand marketing practice and led the international brand and corporate reputation unit at Burson-Marsteller, has moved to Brunswick Group as a partner in New York.
Lucas led Burson’s Merrill Lynch account for several years and handled other clients like Ford and Sony Mobile over 12 years at B-M, which is part of WPP. Previous stints included TSI Communications and Brodeur Worldwide (London).
Brunswick, which has more than 90 partners and 600 staffers, is independent.
Brunswick has also added former StrategyOne president Robert Moran as a partner in D.C. to develop the firm's insights practice.
Moran was tapped to lead Edelman's polling an dresearch unit last March and was previously with Fabrizio, McLaughlin & Associates and Public Opinion Strategies.