The NO/AIDS Task Force, a New Orleans advocacy and healthcare services group, is on the hunt for a PR firm as it plans to expand to a full-service healthcare center and secure funding under the new federal healthcare law.
The task force, which has operated for 29 years, released an RFP April 13 calling for a new communications and marketing plan to “grow our identity” and “become immediately recognized as a provider of quality healthcare to every member of the family and the community.”
The group fears speculation that after passage of the Obama administration’s healthcare reform law funding for groups like the task force as currently constituted will dry up. But the new law has money set aside for Federally Qualified Health Centers, community health clinics that serve all patients rather than a specialties like HIV/AIDS, as well as so-called “wrap-around services” like food programs, housing services and disease prevention efforts.
“This not-so-little AIDS service organization is going to go from treating and caring for people living with and affected by HIV-disease … to caring for anyone and everyone who walks through our doors…” reads the uniquely worded RFP.
Proposals are due May 18. Communications director T.J. Rogers (tjr [at] noaidstf [dot[ org) is handling the search.
A one to two-year contract is planned.
View the RFP (PDF).