Eloqua, the B2B marketing software-as-a-service provider, enlisted ICR for communications support through its successful Aug. 1 initial public offering, which raised $92M.
The company, which counts Genzyme, Sony and Roche among its customers, sold eight million shares at $11.50 to begin trading today on the NASDAQ as ELOQ.
ICR senior VP Staci Mortenson, who handles software and IT accounts, and VP Sari Martin, handle the Eloqua IR and PR work at ICR.
PR vet Joe Chernov is VP of content marketing at Eloqua.
Vienna, Va.-based Eloqua’s second quarter revenue was up 39% to $23.2M over Q2 of 2011.