By Kevin McCauley
Archer & Stoffel |
Burson-Marsteller has set up Consitor, a practice filled with scientists, public policy pros, clinicians, branding specialists and marketers, to counsel clients targeting the healthcare and scientific community.
Consitor is led by CEO Reyn Archer in Washington and president Toula Stoffel in Zurich.
Archer is B-M’s managing director and chief medical officer in its U.S. healthcare practice. Prior to B-M, he was commissioner of the Texas Department of Health, responsible for programs covering Medicaid, health facility regulation, communicable and environmentally medicated disease programs and health services for women and children.
Stoffel has led B-M’s EMEA healthcare practice since 2009. Prior to joining B-M, Stoffel was VP and scientific director at Sudler & Hennessy. As senior medical strategist, she worked in the areas of oncology, neurology and metabolic for medical/clinical trial communications, product launch and marketing. Earlier, Stoffel worked as assistant professor at the Laboratory for Cancer Biology at Rockefeller University in New York.
Consitor staffers are to support clients in strategy development, brand life cycle management, key opinion leader development, market access and advocacy. |