Porter Novelli has added Reckitt Benckiser’s d-CON rodent control brand to its lineup in a consolidation by the British consumer goods giant.
The Omnicom unit handles RB’s Airwick, Woolite, Resolve and Finish brands and adds d-CON PR and social media duties for the remainder of 2012, including its key fall selling season.
Schneider Associates previously had the account.
Ho Ling Chack, brand manager for d-CON at RB, said in a statement that the 50-year-old brand as a “compelling story” to tell and added, “Porter Novelli is the right agency to help us share that story and ensure that consumers make the right choice in protecting their homes.”
RB’s PR roster also includes firms like Euro RSCG Worldwide PR (Durex), Tonic Life Communications (Lysol) and Lippe Taylor (Clearasil). The company hasn't yet been reached about whether any other brands PR accounts were consolidated.