By Kevin McCauley
NACS, which was known as the National Association of Convenience Stores until 2007, is interviewing PR firms as activists in the fight against obesity take aim at the quick-stop purveyors of junk food.
Jeff Lenard, VP of industry advocacy of the Alexandria, VA-based group, told the National Journal, that NACS has an important story to tell about healthy options.
He says the PR search has nothing to do with either recent police crackdowns on C-stores used as club houses by gangs or raids on outlets for allegedly selling “bath salts.”
Founded in 1961, NACS represents more than 2,100 retail and 1,600 supplier company members that operate almost 150K stores across the U.S. In 2011, they posted $682B in revenues, of which 72 percent of that amount stemmed from the sale of gasoline. |