Ketchum has picked up a $3.9M contract with the Centers for Medicare & Medicaid Services to continue previous PR efforts in support of electronic health records.
The unit of the Dept. of Health and Human Services said in May that it would put the work out for pitches among its pre-qualified group of agencies, including Fleishman-Hillard, Ogilvy PR, Porter Novelli, Ketchum and Weber Shandwick.
Ketchum picked up a $1.1M, year-long extension in August 2011, on top of its $25M, two-year earned and paid media campaign started in March 2010.
The PR efforts tout electronic health records and other forms of health information technology supported with the federal HITECH Act.