By Kevin McCauley
Ogilvy PR Worldwide has aced the Tourism Fiji and Air Pacific accounts in a heated competitive pitch that drew interest from more than 30 firms, according to Michael Meade, acting CEO of TF.
Leslie Capstraw, consumer marketing practice chief in Ogilvy’s Los Angeles office, will be responsible for the Fiji campaign that kicks off in the fall.
The promotional effort will cover a re-branding of Air Pacific to “Fiji Always” and the launch of A330-200 jet service from Nadi to Los Angeles.
Political unrest has put a crimp on tourism to the south Pacific island state. Fiji’s military commander and prime minister, commodore Frank Bainimarama, lifted martial law earlier this year and promises free elections in 2014.
The U.S. and Fiji neighbors Australia and New Zealand do not recognize Bainimarama’s government.
Qorvis Communications has a $40K a-month pact to promote business and investment in Fiji. |