By Kevin McCauley
Edelman is handing the tour of Dos Equis food trucks, which beginning Aug. 21 will offer exotic fare prepared by local chefs in seven cities as part of the Mexican beer marketer’s “most interesting academy” campaign.
On the menu are Venezuelan style frog legs (Miami), grilled kangaroo (Houston), sea cucumber and jellyfish salad (Chicago) and pig’s head sisig (San Francisco).
The tour is part of Dos Equis' “commitment to encourage fans to stay thirsty through interesting, engaging and adventurous experiences,” according to release.
Information about the tour is available at MostInterestingAcademy.com.
Edelman picked up the Heineken USA unit last month after an RFP process.
The firm's Bjorn Trowery and Dave Brigandi are staffers on the Dos Equis account. |