By Kevin McCauley
Vivi Zigler, who departed the NBCUniversal digital entertainment president post in a June shake-up, has joined Elizabeth Murdoch’s Shine Group TV production unit of News Corp.
The 19-year NBCU veteran signs on as president of Shine 360 & digital at Shine America. Shine 360 is the commercial and rights management operation responsible for developing brands across sponsorship and advertising partnerships, as well as live performances.
Zigler also will oversee Shine America’s branded entertainment, licensing and digital categories.
Carl Fennessy, CEO of Shine America, called Zigler an “innovative and dynamic leader with extraordinary multi-platform” savvy. She has the “vision and expertise to develop our brands and content into true 360 experiences,” he said in a statement.
Zigler exited NBCU following the addition of Showtime executive Robert Hayes to the executive VP/digital media slot.
Prior to NBCU, she worked as director of marketing and advertising at King 5 TV in Seattle. Shine produces programs such as “The Biggest Loser,” and “Master Chef.” It’s developing “The Face” with model Naomi Campbell for Oxygen. |