By Kevin McCauley
The Canadian Broadcasting Corp., which is reeling from budget cuts, is floating an RFP summary for a PR firm to "produce events and outreach that break through the cluttered media environment to message and positon" its content and brands.
That content includes news, unscripted/scripted programming, CBC Music, documentaries and sports, says the document released Dec. 4.
Veritas Communications has the CBC contract, which is up for renewal.
The CBC has sliced its payroll in response to a $115M cut in funding from the federal govenmment in Ottawa. The prolonged National Hockey League strike has hurt the network, which is showing re-runs of the traditionally must-see TV event "Hockey Night in Canada" each Saturday during the season.
The CBC wants a "best-in-class publicity service provider? that is skilled in the areas of "strategic business innovation," writing, red carpet events and public engagement.
The successful firm must have $5M in annual billings, experience in working with a "major media content company," and an office in the greater Toronto area.
The contract is for two years, with an option for a third.
Interested firms must request a copy of the full RFP by Dec. 11. They must be willing to sign a confidentiality and non-disclosure pact before proceeding to the next step. Jan. 16 is the deadline to submit the RFP.
Janice Prymak is the contact at janice [dot] prymak [at] cbc [dot] ca. E-mails must have RFP#COM20121129 in the "subject" box.
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