Five California cities north of San Diego have banded together to form a regional brand identity to highlight economic development possibilities.
The cities -- Carlsbad, Escondido, Oceanside, San Marcos and Vista -- released an RFP on Dec. 10 for a consultant to develop the brand of the region, now known informall as North (San Diego) County.
The effort follows a new economic development strategy for the area which calls for developing “a strong regional identity as a place where “you can do business here” because of the industries, educational system, infrastructure and quality of life that defines North County," according to the RFP.
Proposals are due Jan. 10, 2013.
View the RFP (PDF).