By Kevin McCauley
Richard Strauss unveils his company's new name at their annual holiday party. |
Former White House Radio Director Richard Strauss has been beefing up the television PR outreach services of his company so much so over the past year that he has decided to rebrand from Strauss Radio Strategies to Strauss Media Strategies.
The firm has done television satellite media tours for Facebook, RetailMeNot.com, the HHS Office of Women’s Health, JDRF, the Department of Veterans Affairs, and Prudential Real Estate. It also has booked more than 400 television interviews with outlets in each of the top 50 media markets, as well as NBC's "The Today Show," MSNBC, CNBC, NBC News Channel, Fox News Edge, Bloomberg, CBS Newspath, and CNN.
“I am extremely proud and excited to be able to announce this name change. During the past year, our company has aggressively expanded our services, and the new name reflects those changes. Although our core services and passion and commitment to the radio medium remain unchanged, we have successfully completed the transition to a more full-service broadcast PR firm to include television," Strauss said.
Strauss announced the rebrand at the company's annual holiday party in Washington, D.C., last week. Strauss Media will celebrate its 18th anniversary in January. |