Fujifilm Holdings Corp. has engaged Kreab Gavin Anderson for financial communications in Tokyo and New York as the company works to close the $995M acquisition of Bothell, Wash.-based medical imaging products maker SonoSite.
The $54-per-share offer, approved unanimously by SonoSite’s board, kicked off this month with a tender offer through Fujifilm’s U.S. subsidiary, Salmon Acquisition Corp.
The move is seen as Japan-based Fujifilm’s push into GE-dominated healthcare imaging and away from its film and camera roots amid rival Kodak’s struggles.
SonoSite makes portable ultrasound machines and had revenue of $275M in 2011.
Kreab Gavin Anderson New York partner Joshua Goldman-Brown handles is handling media and financial communications stateside for Fujifilm, while the Omnicom-owned firm’s Tokyo office supports Fujifilm’s corporate PR unit in Japan.