The transit agency for Little Rock and central Arkansas is calling for PR proposals to bolster support and use of public transportation in the region.
The Central Arkansas Transit Authority, a $15M entity known in the state as CAT, issued an RFP Feb. 10 and is taking pitches through March 9.
“As the contracted PR service provider, you will be offered the unique opportunity to assist the largest urban transit agency in the state of Arkansas in making the community aware of the benefits of a good public transportation system and to increase ridership,” reads the RFP, which calls for efforts like media monitoring, press release drafting, social media, and messaging.
View the RFP (PDF).