By Kevin McCauley
Shire plc, has hired Gwen Fisher, a 25-year plus corporate/product communications veteran, to lead external/internal PR for its global specialty pharmaceutical business.
Fisher |
She is based in Wayne, PA., and reports to Jessica Mann, senior VP-global corporate communications.
Fisher joins from Pfizer, where she was senior director/global media relations and communications lead for its worldwide business development and innovation division. She took that post following Pfizer?s acquisition of Wyeth, where Fisher headed brand PR and issues management for its pharma unit.
Earlier, Fisher held PR posts at Tyco International.
At Shire, Fisher succeeds Matt Cabrey, who takes on the global corporate reputation and community partnerships lead.
Shire has revenues of $4B from its work in the attention deficit hyperactivity disorder, gastrointestinal disease and human genetic therapies categories.
FTI Consulting handles its PR. |