Omnicom reported fourth quarter PR revenues rose 3.9% to $310.6M as the conglomerate posted an overall revenue climb of 7.4% to $3.9B.
Net income ticked up 10.3% to $271.9M.
Advertising led the charge with a nearly 10% increase in Q4 to $1.8B and rose 12.7% to $6.4B for the year. PR, including units like Ketchum, Fleishman-Hillard, Kreab Gavin Anderson and Porter Novelli, was up 6% for the year to $1.2B.
Omnicom’s U.S. revenue was up 5% in Q4 to $1.9B while global revenue jumped nearly 10% to $1.9B.
OMC shelled out $443M for acquisitions in 2011, including the Q4 deal to acquire Marina Maher Communications.