By Kevin McCauley
Janelle Dixon has joined MSLGroup Americas as senior VP-director of insights creation and measurement.
Dixon |
The Publicis Groupe unit says Dixon will support its office network with a broad array of primary/secondary research, customized measurement solutions and research-driven insights. Dixon also will create proprietary products.
She had been North America media insights manager at consumer giant Unilever. Earlier she was associate director of customer research and insights at OMD.
Dixon has counseled clients such as General Electric, Bank of America, McDonald’s, Visa and Hilton.
Jim Tsokanos, president of MSLGroup Americas, expects Dixon’s experience will benefit clients in the world of “always-on conversation that is unbound by channel.” |