The University of Minnesota is reviewing its integrated marketing account with an RFP through March 9, covering advertising, PR, social media, community events and other outreach.
The work supports of the four-campus school’s brand, “Driven to Discover,” aimed to position it as a top public research university.
According to the RFP released Feb. 15, the school wants its outreach to resonate with a wide audience, including alumni, donors, students, faculty, media and other constituents.
The resulting contract will be with the university’s marketing and communications office on the Twin Cities campus.
The RFP is available via the university’s online procurement portal: http://bit.ly/zFLiGT.