By Kevin McCauley
Edelman has acquired Vietnam’s AVC Communications, the 12-year-old firm with 35 staffers.
In announcing the deal, Richard Edelman noted that clients are “pounding at our door” for PR support in the world’s 13th most populous country blessed with a rapidly expanding middle-class market.
Vietnam’s economy is expected to advance more than five percent this year. PR will outpace that growth as multinationals shift budgets from pure-play advertising to a mix that includes PR and social media.
AVC serves consumer electronics, technology, energy and healthcare. It becomes AVC Edelman and part of the independent firm’s southeast Asia group, which has more than 300 staffers, following government approval of the transaction. |