The commission that runs major roadways like the Pennsylvania Turnpike is reviewing its six-figure advertising and PR accounts via RFP through early April.
The Pennsylvania Turnpike Commission wants proposals for up to two open-ended contracts providing services including PR, communications consulting, advertising and marketing. Budget is $450K, not including any media placement costs.
The financially strapped commission, which is required to pay $450M to the state each year, hiked tolls on cash-paying drivers in January to urge more of them to adopt digital toll payments, which cost a fraction to collect compared with cash.
William Capone, director of communications and PR for the PTC, said there a currently no agencies under contract.
Deadline for proposals is April 4. View the RFP (PDF).