By Kevin McCauley
Ivory Coast has inked a $320K one-year pact with LTL Strategies to enhance its “media, PR, communications, outreach, government relations and corporate relations in the U.S.,” according to the contract between both parties.
Washington-based LTL is the firm of Rene Lake, a former journalist and consultant to the UN’s development program.
LTL promises to place a “special emphasis” on regular contact with Congressional staffers focused on African issues and a plan to establish “strategic relations” with the White House, State Dept. and America’s delegation to the U N.
LTL’s key media targets are CNN, NPR, Time, Newsweek, New York Times and Washington Post.
A prime objective of the campaign will be to highlight the bid by Ivory Coast president Alassane Ouattara to restore order and economic growth to the country.
With assistance from the French military, Ouattara took power last year after winning a contested election late 2010 against strongman Laurent Ghagbo.
Jefferson Waterman International also represents Ivory Coast. |